Our Story:

In 2022, we opened the doors to Pet People Vets — an exciting new chapter driven by our passion for animals and independent practice. While launching our own clinic was incredibly rewarding, we quickly found ourselves missing the camaraderie of former colleagues and the support of a central team that handled the day-to-day admin. That support had once allowed us to focus on what we love most: caring for pets and their people.

So, we set out to change things—for ourselves and for others like us.

We created LIVE to level the playing field. Our goal is to give independent veterinary practices the tools and support they need to thrive—without sacrificing autonomy. With the right systems, shared knowledge, and a strong network, we believe independents can not only compete with larger corporates but lead the way in redefining what veterinary care looks like.

We’re here to grow a connected, collaborative community of independent practices—where support is shared, and no one feels like they’re going it alone. Beyond business support, we’re committed to helping your team grow through access to training, mentoring, and continuing education. By building knowledge and confidence across every role, we help your practice thrive and lead with expertise and compassion.

Join us—and enjoy the adventure.

Dr Ian Stroud MRCVS and Dr Francesca Verney MRCVS